The Iraqi market currently faces a significant gap between basic waterproof clothing and industrial-grade pu rainwear. With sudden heavy rainfall in the north and humid coastal climates in the south, there is an increasing shift toward materials that offer both breathability and absolute water resistance.
Economic reconstruction and the growth of the logistics sector in Iraq have spiked the demand for heavy-duty gear. Traditional PVC options are being replaced by polyurethane due to its superior flexibility and resistance to the temperature fluctuations common in the region.
Furthermore, there is a growing niche for specialized apparel, specifically ladies pu raincoats, as more women enter the professional workforce in urban centers like Baghdad and Erbil, requiring modest yet functional protective wear.

